The Russian marketplace sector is experiencing a slowdown in new seller growth, with data from the Chamber of Commerce indicating a 27% decrease in new platform entrants in June-August compared to the previous year. The service "MoySklad" reported an even sharper decline of 53%.

While platforms like Wildberries and Ozon report growth in user accounts, a divergence between registered and active sellers suggests the era of easy earnings is over due to increased competition, commissions, and higher entry costs. Drone attacks on warehouse infrastructure are cited as a specific Russian factor, increasing costs for sellers and prompting some to shift to their own online stores.